GROWTH - FOR GROWING BUSINESSES
AI CHAT
AMPLIFY
AI Lead Qualification & WhatsApp Automation
Spend less time chasing enquiries. More time with qualified prospects.
AMPLIFY replies to your WhatsApp and Meta enquiries 24/7, asks your qualifying questions and shows your team which leads to call first. Each enquiry is linked to the campaign it came from, so you can see which ads lead to sales
Better qualified Leads
Less Time Wasted
Transparent Pipeline
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01 - THE PROBLEM
"I'm spending hours on LEADS that go nowhere."
Leads are coming in. The problem is what happens next: every enquiry gets the same call, the good ones wait, and nobody can say which ads led to paying customers.
Hours lost on poor-fit enquiries
Calls to people with no budget or no timeline take time away from the ones ready to buy.
Good leads go cold overnight
Enquiries arrive evenings and weekends. By the time you reply, they may have gone elsewhere.
No link from ad to sale
You see clicks and likes, but not which campaign ended in an invoice.
02 - THE SOLUTION
Qualify first. Call the right people first.
AMPLIFY adds an AI conversation layer to your enquiry system. It answers straight away, asks the questions you would ask (budget, timeline, location, need) and records the answers in your CRM. Your team then sees which enquiries deserve attention first.
It doesn't replace your sales team. It gives them a better-sorted list, and hands any conversation to a person when the customer asks or the AI can't answer.
FINANCE-LED, NOT JUST AI
From advertising enquiry to recorded sale.
AI Sales® connects enquiry sources, CRM records and your Zoho Books invoices, so you can judge campaign performance using your own business data. We record your baseline before go live, so you can compare like for like.
IN PLAIN ENGLISH
AI lead qualification, explained.
What is AI Lead Qualification
An automated conversation collects the information you need about a prospective customer, using criteria you agree, before a salesperson gets involved
How does it work on WhatsApp?
A customer sends an enquiry. The AI replies, asks your questions, records the answers in your CRM and flags the leads that need a person to follow up
Can it connect ads to sales?
Yes, when a campaign reference is captured with the enquiry and carried through the CRM to the invoice. How complete the picture is depends on the set up and the quality of your data
03 - HOW IT WORKS
From first message to recorded sale.
04 - WHAT'S INCLUDED?
NEW IN AMPLIFY
AI lead qualification
Your questions asked automatically, before you speak.
24/7 AI conversations
Replies at any hour, with handover to your team.
Lead scoring
Shows which enquiries deserve attention first.
Nurture messages
Automatic follow-up for prospects who aren't ready yet.
Campaign-to-invoice attribution and basic ROI reporting
Links an advertising enquiry to a recorded sale.
Everything in IGNITE, plus the AI layer.
ALREADY INCLUDED FROM IGNITE AND SPARK
→ WhatsApp Business API connected
→ Leads created automatically in your CRM (the system that keeps enquiries organised)
→ Enquiry source logged
→ Monthly MI snapshot: a summary of your key results
→ Zoho Bigin CRM, Zoho Books and Meta lead routing
→ Integration testing and staff training
05 - BUSINESS BENEFITS
Answers to the questions that matter.
Where are enquiries coming from? Which are worth prioritising? Which campaigns are linked to paying customers? Where should your next £1,000 of marketing go?
DAY TO DAY
Your team prioritises the right enquiries
Ranked by the buying criteria that matter to your business.
Enquiries answered at any hour
Evenings, weekends and while you're on site.
"Not yet" leads stay warm
Follow-up happens without anyone chasing by hand.
IN YOUR MANAGEMENT REPORTING
See which campaigns are linked to sales
So you can decide which ads to scale and which to cut.
Fewer enquiries lost to slow replies
Answered and qualified while the customer is still interested.
Judged against your own baseline
We record where you start, so changes are measured like for like.
06 - IMPLEMENTATION
What happens after you sign?
A guided implementation in six stages. Your timetable is confirmed after discovery: it depends on technical access, WhatsApp and Meta approvals, and the agreed scope.
STAGE 1 · AFTER YOUR 50% DEPOSIT
Discovery
We map how enquiries reach you, agreeyour qualifying questions and buying criteria,and record your baseline
STAGE 2
Configuration
WhatsApp number and templates, Meta lead routing, CRM fields and Zoho Books campaign references set up for your business.
STAGE 4
Testing
Realistic test enquiries run end to end, from ad to CRM to invoice, before anything goes live.
STAGE 5
Training
Your team learns to work the prioritised list, take over conversations and read the reports.
STAGE 3
AI Conversation Design
The qualification conversation, scoring rules, handover points and nurture messages, written around your customers.
STAGE 6 - FINAL 50% ON GO LIVE
Go Live
The system goes live with launch support, and your monthly service begins.
07 - THE NUMBERS
How many extra sales would cover your investment?
Move the sliders to match your business. On the call we check the figures with you.
08 - MONTHLY SERVICE
A system nobody maintains drifts.
Templates expire, AI answers go stale and attribution breaks when campaigns change. Your monthly service keeps it running and improving, from go live.
INCLUDED EVERY MONTH
Monitoring of WhatsAPP API, Meta, CRM, Books & Analytics, updates & Approvals and Tuning AI responses.
Lead Scoring rules reviewed, nurturing messages refreshed. Monthly MI Snapshots & ROI campaign reports.
Fixes to all bugs and links built by us.
QUOTED SEPARATLEY
Additional integrations, new workflows and expanded support are quoted separately & need your approval first
Third-party subscriptions and advertising
New channels, sites, brands or New workflows or major changes to the build
WHO IT'S FOR
Businesses with steady enquiries and limited time to sort them.
Growing SMEs that need faster qualification and 24/7 conversation capability. For example:
Builders & Home Improvement
Solar & Heat Pump Installers
Estate & Lending Agents
Private Dental & Cosmetic Clinics
Solicitors
Other Service Businesses
Turnover £250K – £499K is a guide only. Enquiry volume and complexity decide the right plan.
IS AMPLIFY RIGHT FOR YOU?
AMPLIFY fits when:
→ enquiries arrive steadily, but many never buy
→ one person or a small team handles sales
→ you run ads and want to see which ones lead to invoices
Still missing enquiries altogether? Start with IGNITE. Several teams, sites or channels? Look at SCALE.
YOUR GROWTH PATH
Not quite the right fit? Step down or step up.
Every plan includes everything in the one below, so you can start where you are and move up without throwing anything away.
STEP DOWN - AI CAPTURE
IGNITE
Stop missing enquiries while you work.
£2,995 setup from £249/month
→ WhatsApp Business API connected
→ Leads captured automatically into your CRM
→ Enquiry source logged and a monthly MI snapshot
Choose IGNITE if enquiries go unanswered and you don't yet need AI qualification. Typical turnover £51K – £249K
SCALE
STEP UP - AI FLOW
Connect your teams, sales workflows and management reporting.
£14,995 setup from £1,250/month
EVERYTHING IN AMPLIFY, PLUS
→ Sales pipeline automation
→ Staff handover system
→ Multi-channel and multi-location lead tracking
→ Full MI and BI dashboards by team, channel and location
Move up when several people or locations handle enquiries, handovers get missed, or nobody can see the whole pipeline. Typical turnover £500K – £999K.