PRICING - ACCOUNTANT LED - NO HIDDEN FEES
TRANSPARENT PRICING.
PROVEN RETURNS.
AI Sales™ helps UK SMEs capture, qualify and convert leads automatically — while tracking campaign-level ROI and gross profit performance through KPI dashboards connected to Zoho Books.
Most agencies sell activity. We build AI revenue operations infrastructure that connects your sales pipeline directly to real revenue attribution. That is a fundamentally different category.
FINANCE-LED REVOPS · ACCOUNTANT LED · AI POWERED · CAMPAIGN ROI TRACKED IN ZOHO BOOKS
THE REAL COST COMPARISON
TIRED OF PAYING AGENCIES
FOR LEADS THAT DON'T CONVERT?
There is a better way. And it starts for less than you think.
WHAT COULD YOU SPEND ON
MONTHLY COST
SET UP COST
AI SALES ADVANTAGE
ROI PROVABLE
Google Ads agency £1,500–£5,000 £0 ✗ Rarely
Cold traffic · no qualification · no proof · fees vanish with nothing to show
Meta Social Ads £1,000–£3,000 £0 ~ Sometimes
agency
Variable quality · no WhatsApp automation · no accounts-level proof
Cold Outreach agency £3,500–£10,000 £0 ✗ No
High volume · low quality · stop paying and everything disappears
Hire a Salesperson £3,000–£4,500 £5,000+ recruitment ~ Partially
Human cost · sick days · no 24/7 qualification · no pipeline visibility
Hire a Sales Admin £2,300–£2,900 £3,000 - £5,000 ✗ No salary alone, excl NI+ recruitment
pension
One person · fixed hours · sick pay · holidays · no automation · no financial proof
AI Sales - AMPLIFY £499/month £6,500 once ✓ YES - ZOHO retainer 50/50 split across Books
starts on go -live only milestones
285% ROI · 3.1 month payback · campaign ROI tracked in Zoho Books · you own it forever
The agency advantage that nobody talks about: when you stop paying an agency, everything vanishes. When you invest in AI Sales™, you own the implementation forever.
A mid-level Sales Admin costs £28,000–£35,000/year in salary alone — before NI, pension, sick pay and holidays. AI Sales™ DOMINATE is a one-time asset at the same price point that works 24/7, compounds every month, and sits in your own accounts forever.
START HERE. NO BUDGET REQUIRED.
YOUR FIRST STEP COSTS ALMOST NOTHING
We start you on Zoho Bigin — the free starter CRM — and free Zoho Books for revenue tracking. The only investment at entry level is your Meta Credits.
£0
MONTHLY TOOL COST TO START
Meta Credits billed by Meta directly
at your chosen daily budget
SPARK - NANO - AI ASSIST
What's included at zero cost:
✓ FREE Zoho Bigin CRM — starter pipeline management
✓ FREE Zoho Books - revenue tracking from day one
✓ FREE native Meta lead routing
✓ Meta Credits only — at your chosen daily budget
No credit card required. No lock-in. Everything upgrades seamlessly when revenue justifies it.
"BY 2030 I WANT TO SEE AN
AI SALES™ REVENUE LINE
BECOME STANDARD PRACTICE ON EVERY UK SMEs P&L"
We are not selling marketing campaigns. We are building measurable revenue infrastructure. If your lead generation is not a transparent, attributable financial asset on your profit and loss statement — it is a liability. That ends here.
Indy Randhawa
Founder & CEO · AI Sales™
A NOTE FROM OUR CEO
THE REVENUE ENGINE
FROM SOCIAL INTENT
TO ATTRIBUTED REVENUE
One closed loop. Every node connected. Every pound of revenue attributed back to the campaign that generated it.
CHOOSE YOUR POWER LEVEL
FIVE TIERS. ONE REVENUE
INFRASTRUCTURE.
Every package is a complete Finance-Led RevOps implementation — not a software licence. Each tier is matched to your current turnover so you are never paying for infrastructure your business is not ready to use. You own it. Every Zoho and WATI update flows through automatically. Ad spend lives in your Meta account, separate from your AI Sales™ fee.
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SPARK
NANO - ENTRY LEVEL
AI ASSIT
Turnover Pre-revenue - £50K
£0 Setup
Self Implement
£0/month retainer
Meta Credits Payable
Designed exclusively for serious start-ups preparing for fast scale. Subject to onboarding availability and application review. Templated setup - support only
→ Bigin CRM configured
→ Free Zoho Books
→ Meta lead routing connected
→ Basic enquiry capture
→ Manual follow-up support
IGNITE
LITE - START UP
AI CAPTURE
Turnover £51K - £249K
from £2,995 Setup
50% deposit - 50% on go live
from £249/month retainer
Retainer payable on go live
Start-ups, sole traders, local businesses and consultants generating enquiries but losing leads before they convert.
→ Everything in SPARK
→ WhatsApp API connected
→ Leads captured automatically
→ Enquiries pushed into CRM
→ Monthly MI snapshot
MOST POPULAR
AMPLIFY
GROWTH - MOST POPULAR
AI CHAT
Turnover £250K - £499K
from £6,500 Setup
50% deposit - 50% on go live
from £499/month retainer
Retainer payable on go live
Growing SMEs, trades, construction and property businesses that need faster qualification and 24/7 conversation capability.
→ Everything in IGNITE
→ AI qualifies leads before you speak
→ Lead scoring added
→ Nurture messages built
→ Campaign ROI tracked in Zoho Books
SCALE
PRO - MULTI LOCATION
AI FLOW
Turnover £500K - £999K
from £14,995 Setup
50% deposit - 50% on go live
from £1,250/month retainer
Retainer payable on go live
For scaling operations and multi-location businesses where revenue leakage, staff overhead and lack of channel visibility are costing yo more than you realise.
→ Everything in AMPLIFY
→ Sales pipeline automation
→ Staff handover system
→ Multi-channel lead tracking
→ Full MI & BI dashboards
DOMINATE
PRO - ENTERPRISE
AI VOICE
Turnover £1M+
Bespoke
Enterprise Pricing
Retainer agreed at scoping
Bespoke Milestones
Large SMEs, enterprise operations and multi-brand organisations that want to own every buying conversation in their market.
→ Everything in SCALE
→ AI Voice layer added
→ Bespoke Reverse Marketing™ strategy
→ Advanced revenue attribution
→ Quarterly growth review
→ Dedicated account management
HOW IT WORKS COMMERCIALLY
A CLEAN, THREE-STAGE STRUCTURE. NO SURPRISES
01
Strategy & Build Deposit
50% of setup fee paid upfront to initiate infrastructure design, CRM architecture and WhatsApp API configuration
02
Go-Live Activation
50% on system launch and full credentials transfer. The implementation is yours from this moment. Retainer starts here — not before.
03
Ongoing Optimisation
Monthly AI prompt tuning, BI reviews, WATI maintenance and WhatsApp template optimisation. 30 days notice. No lock-in. 80% loyalty rate in Year 2.
All packages · No hidden fees · No lock-in · Implementation owned by you from go-live
YOU OWN IT. FOREVER.
THIS IS REVENUE
INFRASTRUCTURE.
NOT A MARKETING
RETAINER.
Most agencies build inside their own platform. The moment you stop paying, they retain control of the infrastructure - and you start again from zero.
AI Sales™ builds directly inside your own Zoho ecosystem — under your login, in your name. We are a FInance-Led RevOps implementation partner. We hand you the asset on day one you own the revenue system. Always.
Stop paying us tomorrow — and you still own everything.
Your Zoho CRM, Meta integrations and automation infrastructure remain fully operational and under your complete control. Your system continues running. You simply lose the optimisation layer.
Auto Update
Every Zoho & WATI release flows through automatically. New AI features, upgrades — all included at no extra cost.
Your Account. Your Control.
Implementation sits inside your Zoho environment — not ours. You are never dependent on our continued existence to run your sales system.
Your Data. Always.
Every lead, every conversation, every attribution record belongs to you. Your Zoho Books. Your pipeline. Your Numbers. Nobody can take that.
IF YOU EVER STOP - HERE IS EXACTLY WHAT HAPPENS
STOP PAYING US TOMORROW. YOU KEEP THE ENGINE.
Most agencies retain control of the infrastructure. AI Sales™ builds directly inside your own ecosystem. Here is the complete picture of what stays with you - and what the ongoing retainer actually covers.
✓ What You Keep. Forever. No Matter What.
✓ 100% access to your Zoho CRM — all contacts, pipeline and full history
✓ 100% access to Zoho Books — all invoices, revenue data and attribution records
✓ 100% ownership of your WATI account — your WhatsApp number, templates, conversation history
✓ Your entire Zoho Analytics dashboard and all MI & BI reports
✓ Every automation, workflow and integration — still running
✓ Your Meta integrations and ad account connections
✓ All existing WhatsApp broadcast templates and sequences
✓ All existing lead pipelines and qualification flows
✓ Historical revenue attribution data — every campaign, every source
✓ All user access, permissions and logins — fully in your control
The infrastructure remains fully yours.
Your system continues operating. We do not switch anything off. We do not revoke access. We do not delete anything. The keys are yours from day one.
✕ WHAT THE RETAINER ACTUALLY COVERS - THE OPTIMISATION LAYER
✕ AI prompt refinement and conversation quality audits
✕ WhatsApp script optimisation — preventing drop-off and stale qualification flows
✕ Monthly Zoho Analytics MI & BI financial performance reviews
✕ CAC analysis — knowing exactly what each customer cost you to acquire
✕ WATI API monitoring — catching disconnects before they break your pipeline
✕ Meta algorithm and WhatsApp API cost sync — keeping your mini-P&Ls accurate
✕ KPI dashboard refinement and campaign attribution improvements
✕ Funnel conversion rate optimisation across every stage
✕ New Zoho and WATI feature implementation as they release
✕ Multi-stage nurture sequence tuning and broadcast strategy refinement
✕ Revenue leakage analysis — catching the deals falling through the cracks
✕ Human QA reviews on AI conversation handling and handoff quality
✕ Strategic RevOps consulting — as your business scales and complexity grows
✕ System scaling support — adding locations, users, products, new flows
✕ Zoho Finance Authorised Partner benefits — pricing, priority support and licence management
✕ Priority support — the team that built your system, on call when you need them
You keep the engine. You lose the pit crew.
We do not lock you in by withholding your data. We keep you because our continuous optimisation ensures your revenue system operates at peak financial efficiency — and compounds every single month.
COMPLETE TRANSPARENCY - META CREDITS EXPLAINED
WHAT DOES WHATSAPP
ACTUALLY COST TO RUN?
Meta charges per conversation — not per message. Here is exactly what that means for your budget.
Meta Credits are billed directly by Meta at your chosen daily budget — not by AI Sales™. Your ad spend is managed inside your own Meta account, completely separate from your AI Sales™ fee.
The comparison that matters
£55
1,000 WhatsApp marketing conversations via Meta Credits — qualified, tracked, attributed in Zoho Books
VS
£2-
5K
Google Ads or agency retainer for the same number of cold leads — unqualified, untracked, unproven
CONVERSATION TYPE COST PER CONVERSATION 1,000/MONTH
Marketing (outbound) approx £0.055 £55/month
Utility (transactional) approx £0.013 £13/month
Service (inbound) FREE £0 first 1,000/mo
These are Meta's published rates and are subject to change. AI Sales™ does not mark up Meta Credits — what Meta charges is what you pay.
COMPLETE TRANSPARENCY - META CREDITS EXPLAINED
CAMPAIGN ROI IS NOT ESTIMATED.
IT IS TRACKED AND ATTRIBUTED IN
ZOHO BOOKS.
We are the only AI sales system in the UK that connects lead capture directly to real revenue attribution inside Zoho Books. Every campaign. Every conversion. Every pound of gross profit — attributed by source and verified against actual invoices. Not a spreadsheet. Not an estimate. Live KPI dashboards with campaign-level mini-P&Ls and gross margin tracking.
Important: Scope of this service
AI Sales™ provides campaign-level ROI attribution, KPI dashboards and gross margin visibility for your sales pipeline — integrated with Zoho Books. This is
not
a substitute for statutory accounting, bookkeeping, VAT returns, payroll or corporation tax. Those services are available separately through Business Finance Advice Ltd — ask us on your call.
Zoho Books
Revenue attributed
to every campaign
WATI
WhatsApp conversations
logged and measured
Zoho Analytics
MI & BI across
your whole pipeline
TWO BUSINESSES. ONE TEAM. COMPLETE PICTURE.
REVENUE OPERATIONS.
OR THE FULL FINANCE SUITE.
AI Sales™ and Business Finance Advice Ltd are led by the same Qualified Accountant. Same team. Different scopes. Completely transparent about what is and isn't included.
AI SALES
REVENUE OPERATIONS &
AI GROWTH INFRASTRUCTURE
Campaign-level ROI attribution, KPI dashboards and gross margin visibility for your sales pipeline — integrated with Zoho Books. This is not a statutory accounting service.
✓ Lead capture & WhatsApp automation
✓ CRM pipeline & sales qualification
✓ Campaign-level CAC tracking
✓ Gross margin attribution per campaign
✓ KPI dashboards & mini-P&Ls in Zoho Analytics
✓ MI & BI reporting across your pipeline
✕ Statutory year-end accounts
✕ VAT returns & corporation tax
✕ Payroll & bookkeeping
Pricing is shown in full on this page. All tiers from SPARK to DOMINATE.
BUSINESS FINANCE ADVICE
FULL ACCOUNTANCY &
FINANCE ADVISORY SUITE
Clients requiring full compliance, statutory reporting and finance advisory can engage our wider accountancy division separately. This is a completely separate engagement.
✓ Bookkeeping & bank reconciliation
✓ VAT returns & Making Tax Digital
✓ Payroll management
✓ Statutory year-end accounts
✓ Corporation tax & self-assessment
✓ Management accounts & CFO advisory
✓ Companies House compliance filing
Pricing available on request. Ask us when you book your AI Sales™ discovery call — we can scope both services together.