START-UP - FOR AMBITIOUS BUSINESSES
AI CAPTURE
IGNITE
Sales Automation & Automated Lead Capture
Stop missing enquiries. Start selling to the ones you already get.
IGNITE automatically captures enquiries from your connected WhatsApp and Meta channels, organises them in Zoho Bigin CRM with their available source information, and gives your team one list to follow up from.
Automatic Lead Capture
Less Manual Admin
One Organised CRM
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01 - THE PROBLEM
“I'm getting enquiries. I just can't keep
track of them all.”
A WhatsApp message while you're on a job, a Facebook lead form at 9pm, another on a Saturday. Some get answered. Some get buried. The problem isn't a lack of enquiries. It's what happens after they arrive.
Enquiries get lost
Messages pile up across phones, inboxes and apps. The one you missed may have been your best job this month.
Hours lost to admin
Copying names and numbers into spreadsheets is time you're not spending quoting or selling.
Follow-up depends on memory
Without one system, nobody knows who's been called, who's had a quote and who's still waiting.
02 - THE SOLUTION
Automatically capture enquiries from your connected channels.
IGNITE puts sales automation behind the way customers already contact you. When someone messages your WhatsApp Business number or fills in a Meta lead form, their details go straight into Zoho Bigin CRM as a new lead, tagged with where it came from.
It doesn't talk to customers for you – that's AMPLIFY. It makes sure enquiries from your connected channels reach your team in one place.
FINANCE-LED, NOT JUST AUTOMATION
Know where your enquiries come from.
AI Sales® is led by a qualified accountant with 23+ years in commercial finance. IGNITE logs the available source of each captured enquiry, connects your CRM to Zoho Books from day one and sends you a monthly management snapshot. Not automation for the sake of technology: automation built around your numbers.
IN PLAIN ENGLISH
AI business automation, explained.
IGNITE by AI Sales® Consultants is a done-for-you lead capture and sales automation service for UK businesses. It connects WhatsApp Business API, Meta lead forms and Zoho Bigin CRM so new enquiries are recorded automatically. Setup is £2,995, then from £249 a month.
What is automated lead capture?
When a customer contacts you through a connected channel, their details are saved in your CRM automatically, without anyone typing them in.
What is CRM automation?
Your CRM (the system that keeps enquiries organised) updates itself from the channels you already use, instead of relying on spreadsheets and memory.
Is IGNITE an AI chatbot?
No. IGNITE captures and organises enquiries; your team still has the conversations. AI replies and qualification start in AMPLIFY.
03 - HOW IT WORKS
From first message to recorded sale.
04 - WHAT'S INCLUDED?
NEW IN AMPLIFY
AI lead qualification
Your questions asked automatically, before you speak.
24/7 AI conversations
Replies at any hour, with handover to your team.
Lead scoring
Shows which enquiries deserve attention first.
Nurture messages
Automatic follow-up for prospects who aren't ready yet.
Campaign-to-invoice attribution and basic ROI reporting
Links an advertising enquiry to a recorded sale.
Everything in IGNITE, plus the AI layer.
ALREADY INCLUDED FROM IGNITE AND SPARK
→ WhatsApp Business API connected
→ Leads created automatically in your CRM (the system that keeps enquiries organised)
→ Enquiry source logged
→ Monthly MI snapshot: a summary of your key results
→ Zoho Bigin CRM, Zoho Books and Meta lead routing
→ Integration testing and staff training
05 - BUSINESS BENEFITS
Answers to the questions that matter.
Where are enquiries coming from? Which are worth prioritising? Which campaigns are linked to paying customers? Where should your next £1,000 of marketing go?
DAY TO DAY
Your team prioritises the right enquiries
Ranked by the buying criteria that matter to your business.
Enquiries answered at any hour
Evenings, weekends and while you're on site.
"Not yet" leads stay warm
Follow-up happens without anyone chasing by hand.
IN YOUR MANAGEMENT REPORTING
See which campaigns are linked to sales
So you can decide which ads to scale and which to cut.
Fewer enquiries lost to slow replies
Answered and qualified while the customer is still interested.
Judged against your own baseline
We record where you start, so changes are measured like for like.
06 - IMPLEMENTATION
What happens after you sign?
A guided implementation in six stages. Your timetable is confirmed after discovery: it depends on technical access, WhatsApp and Meta approvals, and the agreed scope.
STAGE 1 · AFTER YOUR 50% DEPOSIT
Discovery
We map how enquiries reach you, agreeyour qualifying questions and buying criteria,and record your baseline
STAGE 2
Configuration
WhatsApp number and templates, Meta lead routing, CRM fields and Zoho Books campaign references set up for your business.
STAGE 4
Testing
Realistic test enquiries run end to end, from ad to CRM to invoice, before anything goes live.
STAGE 5
Training
Your team learns to work the prioritised list, take over conversations and read the reports.
STAGE 3
AI Conversation Design
The qualification conversation, scoring rules, handover points and nurture messages, written around your customers.
STAGE 6 - FINAL 50% ON GO LIVE
Go Live
The system goes live with launch support, and your monthly service begins.
07 - THE NUMBERS
How many extra sales would cover your investment?
Move the sliders to match your business. On the call we check the figures with you.
08 - MONTHLY SERVICE
A system nobody maintains drifts.
Templates expire, AI answers go stale and attribution breaks when campaigns change. Your monthly service keeps it running and improving, from go live.
INCLUDED EVERY MONTH
Monitoring of WhatsAPP API, Meta, CRM, Books & Analytics, updates & Approvals and Tuning AI responses.
Lead Scoring rules reviewed, nurturing messages refreshed. Monthly MI Snapshots & ROI campaign reports.
Fixes to all bugs and links built by us.
QUOTED SEPARATLEY
Additional integrations, new workflows and expanded support are quoted separately & need your approval first
Third-party subscriptions and advertising
New channels, sites, brands or New workflows or major changes to the build
WHO IT'S FOR
Businesses with steady enquiries and limited time to sort them.
Growing SMEs that need faster qualification and 24/7 conversation capability. For example:
Builders & Home Improvement
Solar & Heat Pump Installers
Estate & Lending Agents
Private Dental & Cosmetic Clinics
Solicitors
Other Service Businesses
Turnover £250K – £499K is a guide only. Enquiry volume and complexity decide the right plan.
IS AMPLIFY RIGHT FOR YOU?
AMPLIFY fits when:
→ enquiries arrive steadily, but many never buy
→ one person or a small team handles sales
→ you run ads and want to see which ones lead to invoices
Still missing enquiries altogether? Start with IGNITE. Several teams, sites or channels? Look at SCALE.
YOUR GROWTH PATH
Not quite the right fit? Step down or step up.
Every plan includes everything in the one below, so you can start where you are and move up without throwing anything away.
STEP DOWN - AI CAPTURE
IGNITE
Stop missing enquiries while you work.
£2,995 setup from £249/month
→ WhatsApp Business API connected
→ Leads captured automatically into your CRM
→ Enquiry source logged and a monthly MI snapshot
Choose IGNITE if enquiries go unanswered and you don't yet need AI qualification. Typical turnover £51K – £249K
SCALE
STEP UP - AI FLOW
Connect your teams, sales workflows and management reporting.
£14,995 setup from £1,250/month
EVERYTHING IN AMPLIFY, PLUS
→ Sales pipeline automation
→ Staff handover system
→ Multi-channel and multi-location lead tracking
→ Full MI and BI dashboards by team, channel and location
Move up when several people or locations handle enquiries, handovers get missed, or nobody can see the whole pipeline. Typical turnover £500K – £999K.